75 %
lift in bookings
Success story
Choice Hotels boosts bookings with Google Hotel Ads bid solutions
With over 6,800 hotels franchised in more than 40 countries and territories, Choice Hotels International, Inc. represents brands including Comfort, Sleep Inn, and Econo Lodge.
The challenge
With more than 550,000 rooms around the globe, Choice Hotels International needed to focus its marketing efforts and drive bookings to low occupancy hotels with the help of Google Hotel Ads.
The company also wanted to better account for shifts in availability and focus its marketing efforts in areas that matter most.
Partnering with Koddi
Choice Hotels partnered with Koddi, a marketing technology provider for advertisers in the travel industry, to implement an innovative marketing strategy that factored occupancy data in real-time.
Koddi’s software processed daily availability data and adjusted bidding strategies in Hotel Ads accordingly.
Interested in working with Koddi or a similar partner?
Visit our partners page
The approach
By utilizing Google’s granular bid levers to increase visibility for low-occupancy hotels, Choice was able to reach travelers that were most likely to book, optimize efficiency, and scale the campaign.
The challenge
With more than 550,000 rooms around the globe, Choice Hotels International needed to focus its marketing efforts and drive bookings to low occupancy hotels with the help of Google Hotel Ads.
The company also wanted to better account for shifts in availability and focus its marketing efforts in areas that matter most.
The approach
By utilizing Google’s granular bid levers to increase visibility for low-occupancy hotels, Choice was able to reach travelers that were most likely to book, optimize efficiency, and scale the campaign.
Partnering with Koddi
Choice Hotels partnered with Koddi, a marketing technology provider for advertisers in the travel industry, to implement an innovative marketing strategy that factored occupancy data in real-time.
Koddi’s software processed daily availability data and adjusted bidding strategies in Hotel Ads accordingly.
Interested in working with Koddi or a similar partner?
Visit our partners page
The results
Properties at lower occupancy rates received more aggressive bids, which led to more traffic and greatly benefited Choice’s value brands: Rodeway and Sleep Inn.
By leveraging occupancy data, Choice grew its traffic, bookings, and revenue while improving its return.
Thanks to Google Hotel Ads and Koddi, we have been able to reach new customers and drive bookings where and when they matter most to better support our entire portfolio of properties.
Chris Burgess,
Senior Director at Choice Hotels
75 %
lift in bookings
93 %
incremental revenue increase
17 %
improvement in ad spend return on investment (ROI)
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