Help your clients maximize bookings with Hotel Ads
Bring in more direct bookings for your hotel clients and simplify the way you manage ads. Get started by linking your Hotel Center and Google Ads accounts.
Grow direct bookings across Google for your clients
Increase direct bookings from travelers interested in your clients’ hotels with booking links on Google Search and Maps.
Drive incremental traffic by promoting your hotels
With a premium search position, get in front of potential guests who know where they want to go, but not where they want to stay.
Access automation tools and analytics
Manage all of your hotels in one place. Make data-driven decisions with customized reporting on ad spend, campaign performance, and more.
Learn how to make the most of Hotel Ads
From customizing your campaigns to optimizing your ad rank, find out how you can deliver results for your clients with Hotel Ads.
Create Hotel Ads campaigns in Google Ads
Create and manage multiple Hotel Ads campaigns at once in your Google Ads account. Show travelers detailed information about your hotels and send them to your clients’ sites with booking links. Customize each campaign based on your preferences around bidding, budget, location, and more.
Explore different bid strategies
For each campaign, choose a bid strategy that makes sense for your client’s budget and goals. Pay when a traveler clicks your ad or books through your ad. And automatically adjust your bid price based factors like room rate or a click’s likelihood of leading to a booking.
Understand how Google ranks your ads
Ad ranking determines where your ad appears on the page, or whether it appears at all. Your rank is based on a number of factors, including your bid price, the quality of your landing page, and your ad’s relevance to the searching traveler. Adjust these factors to improve your rank.
Discover more resources for agencies
Starter guide
Explore our agency starter guide
Find what you need to start growing bookings for your clients with Hotel Ads.
Success story
Learn how Choice Hotels filled low-occupancy properties
Choice Hotels worked with ads partner Koddi to take advantage of Hotel Ads’ occupancy data, growing bookings by 75%.
Google Partners program
Build stronger relationships with clients
Join the Google Partners program to get access to additional training, support, and resources – so you can set your clients up for success and stand out in the industry
Success story
Find out how IHG unified its global marketing efforts
InterContinental Hotels Group streamlined their marketing efforts and grew bookings by 70% with help from Hotel Ads and ads partner Koddi.
Success story
See how AccorHotels took advantage of geo-targeting
With support from ads partner Koddi, AccorHotels used Hotel Ads to tap into key emerging markets – increasing bookings by 65%.
Success story
Learn how myhotelshop grew bookings with free booking links.
myhotelshop increases direct bookings by 30% with free booking links.