Make your hotel stand out on Google

Make your hotel stand out on Google

With Google’s products for hotels, you can increase bookings and revenue to meet your business goals. Get started in just four steps.

Start working with Google to fill more rooms

Show travelers what you offer on your free Business Profile, and send them straight to your site with free booking links. Plus, run ad campaigns to bring in even more bookings.

Step 1

Verify your hotel with a free Business Profile

Whether you run a small bed and breakfast or a large resort, use your free Business Profile to verify your hotel details. When your Business Profile is complete, your hotel will appear on Google Search and Maps, but free booking links with your rates and availability won’t be visible yet.

Verify your hotel with a free Business Profile

Step 2

Highlight what you offer on your profile

Update your Business Profile with essential information and content. Upload photos, respond to reviews, and showcase your hotel’s amenities.

Manage your Business Profile

Step 3

Connect your rates to display free booking links

Work with a connectivity partner to send your real-time rates and availability to Google. You can set your own rates – we don’t require a Best Available Rate. Once your rates and availability are connected, free booking links will appear in your profile so travelers can book with you directly. For more information, visit our Help Center.

Already have a connectivity partner? Make sure they’re connected with Google

Don’t have a connectivity partner? Complete this form

Connect your rates to display free booking links

Step 4

Run Hotel Ads to maximize bookings (paid add-on)

Now that your rates are connected, you have the option to expand your reach with Hotel Ads. Target specific audiences, access additional reporting, and more. Plus, Hotel Ads let you retain control of your terms and conditions, so you can run your business your way. Work with an ads partner to get started.

Run Hotel Ads to maximize bookings (paid add-on)

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