Make your hotel stand out on Google

Make your hotel stand out on Google

With Google’s products for hotels, you can increase bookings and revenue to meet your business goals. Get started in just four steps.

Start working with Google to fill more rooms

Show travelers what you offer on your free Business Profile, and send them straight to your site with free booking links. Plus, run ad campaigns to bring in even more bookings.

Step 1

Verify your hotel with a free Business Profile

Whether you run a small bed and breakfast or a large resort, use your free Business Profile to verify your hotel details. When your Business Profile is complete, your hotel will appear on Google Search and Maps, but free booking links with your rates and availability won’t be visible yet.

Verify your hotel with a free Business Profile

Step 2

Highlight what you offer on your profile

Update your Business Profile with essential information and content. Upload photos, respond to reviews, and showcase your hotel’s amenities.

Manage your Business Profile

Step 3

Connect your rates to display free booking links

Work with a connectivity partner to send your real-time rates and availability to Google. You can set your own rates – we don’t require a Best Available Rate. Once your rates and availability are connected, free booking links will appear in your profile so travelers can book with you directly. For more information, visit our Help Center.

Already have a connectivity partner? Make sure they’re connected with Google

Don’t have a connectivity partner? Complete this form

Connect your rates to display free booking links

Step 4

Run Hotel Ads to maximize bookings (paid add-on)

Now that your rates are connected, you have the option to expand your reach with Hotel Ads. Target specific audiences, access additional reporting, and more. Plus, Hotel Ads let you retain control of your terms and conditions, so you can run your business your way. Work with an ads partner to get started.

Run Hotel Ads to maximize bookings (paid add-on)

Discover more resources for hotels

Help Center article

Learn how to use free booking links

Take advantage of free booking links to show travelers your latest rates and send them directly to your site to book.

Success story

See how WebHotelier increased bookings for free

WebHotelier grew incremental bookings by 25% with Google’s free booking links.


Find out how your hotel can grow with Google

Watch our webinar to get your hotel set up on Google so you can start connecting with more travelers.

Think with Google article

See how the pandemic has changed customer relations

Get insights from our VP of Ads Marketing on how businesses like yours can prepare for a more customer-first future.

Think with Google article

Learn how to market your business in the new normal

Discover how the pandemic has changed travel marketing — and how your business can adapt.

Photos guidelines

Get the best photos possible for your hotel

Photography is one of the primary ways people learn about your property on Google. Simple photography fundamentals can transform average photos into great ones. Let’s learn how to make a great photo.

Success story

Learn how Choice Hotels filled low-occupancy properties

Choice Hotels worked with ads partner Koddi to take advantage of Hotel Ads’ occupancy data – growing bookings by 75%.

Success story

Find out how IHG unified its global marketing efforts

InterContinental Hotels Group streamlined their marketing efforts and grew bookings by 70% with help from Hotel Ads and ads partner Koddi.

Success story

See how AccorHotels took advantage of geo-targeting

With support from ads partner Koddi, AccorHotels used Hotel Ads to tap into key emerging markets – increasing bookings by 65%.